The Momentum Rule™ Series · Book Two
You started something. You're still in it. And nobody is clapping anymore.
Motivation has left the building. You're still here. That's the whole point.
This is the quiet middle. The part where novelty has ended, the initial surge of enthusiasm has gone flat, and the thing you said you'd keep doing is still here, waiting.
Most people don't fail because they quit loudly. They drift. Quietly, reasonably, understandably - until one day the thing they were building is just something they used to do.
The But I Will Era isn't a motivation book. It doesn't congratulate you for starting, and it won't pretend the middle is secretly exciting.
Guided Chaos with Rhythm™
Every chapter of The But I Will Era comes with its own song and its own Coach’s Chat - written and produced as The Winks - so the words never travel alone. Read a chapter, then let the music finish the thought.
The full philosophy →What this book does
Names the stage you're in
Post-Initiation Drift is real, it has a name, and it happens to almost everyone. Naming it changes your relationship with it. You're not failing - you're mid-process.
Replaces motivation with willingness
Motivation is weather. Willingness is climate. This book teaches you to keep going on willingness alone - which is the only thing that was ever going to carry you anyway.
Builds identity through action, not feeling
You don't become consistent by feeling consistent. You become consistent by doing the thing again today. Identity follows evidence.
Stays with you without cheerleading you
No hype. No 5 a.m. cold plunges. Just company for the unglamorous stretch where the real thing gets built.
Treats consistency as the point, not a side effect
The middle isn't the obstacle between you and the result. The middle is where the result is made.
This book is for you if…
- →You started something and the applause has stopped.
- →You keep going, but it feels flat and you wonder if that means something is wrong. (It doesn't.)
- →You've drifted before and you'd rather not do it again.
Every book comes with its own original soundtrack and chapter chats.
Book owners: access your audio in the Members Area →What Amazon readers say
Motivational reset
The But I Will Era by Naomi Shiels is an encouraging and relatable read about pushing forward even when motivation fades. The title alone captures the book's message perfectly - continuing to show up for yourself despite distractions, setbacks, or self-doubt. The writing feels supportive and easy to connect with, offering practical encouragement without sounding overwhelming. A great choice for readers looking for a motivational reset and a reminder to keep moving toward their goals.
Finding the Strength to Keep Moving Forward
I absolutely loved The But I Will Era. This book is a powerful reminder that while we all face "buts" and obstacles in life, the real magic happens when we decide to keep going anyway. One of the most valuable things I learned from this story is that resilience isn't about the absence of fear, it's about the determination to take the next step despite it. The characters felt so relatable, and their journey through the "Momentum Series" continues to be incredibly inspiring. If you're looking for a read that is both emotional and empowering, I highly recommend picking this up!
Finally, a self-help book that understands the middle
Most books talk about starting or winning. This is about the part in between—the quiet stretch where nothing feels exciting anymore but you're not done. That alone makes it different. The combination of reading, guided conversations, and music actually works. It's not motivational fluff—it's something you use when you don't feel like showing up.
Read the first chapter free.
It's called “You're Not Broken. You're Paused.” and it takes about seven minutes to read. Fair warning: it's going to name the exact thing you've been avoiding.